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2010–11 Derby County F.C. season
The 2010–11 season was Derby County's 112th season in the Football League. It was their third consecutive season in the second tier following the previous campaign and their 43rd overall. The club entered the season with odds of 25/1 for the title, the same as the previous year, 6–1 to be promoted and 8–1 to be relegated.〔(【引用サイトリンク】 publisher=''Derby Telegraph'' )〕 In the event of the season, after a slow start ''The Rams'' spent five fixtures in the play-off positions after a run of 8 wins from 11 fixtures before collapsing spectacularly post-November and recording just four wins from their remaining 28 fixtures, with Championship safety not guaranteed until the 44th fixture when, despite losing 3–2 at Norwich City other results left the bottom three unable to overtake them. The club's return of 49 points (from a possible 138) was the club's lowest ever return from a 46-game programme and was their lowest points total in the second tier since 1984, when they took just 42 points from 42 fixtures. The Derbyshire evening telegraph summed up the season as being one in which "with a few exceptions, (Derby) have competed in all the games and yet too often they have come out on the wrong end of the result having been the architects of their own downfall. Mistakes, individually and collectively, carelessness and a lack of concentration have all proved costly. As well as they have played in spells, notably in a wonderful purple patch earlier this season, the bottom line is that at other times they have not been good enough, as their position in the table indicates. That is why an influx of new faces is needed in this most important of summers to make sure they move forward next season."〔(【引用サイトリンク】 publisher=''Derby Telegraph'' )〕
The club's reserves proved more successful. Consisting of players returning from injury (Russell Anderson, Miles Addison), players on the fringe of the first-team squad (Ben Pringle, Lee Croft) and academy prospects (Callum Ball, Jeff Hendrick) they retained The Central League Division One Central Section, taking 33 points from a possible 42 and scoring 35 goals in the process. They also won the Derbyshire Senior Cup, scoring 24 goals in their four fixtures including a 14-1 win over Shirebrook Town.
The club recorded an average attendance of 26,023, a figure more than 3,000 down on the previous campaign but still the second highest in the Championship behind Leeds United's 27,299 and the 15th best in the country. It was also higher than the average gate of seven Premier League clubs.〔(【引用サイトリンク】 publisher=thisisderbyshire )〕
==Team kit==
On 1 May 2010 the club announced that website buymobiles.net would be the club's shirt sponsor for the next three years, replacing the two-year association with previous sponsor Bombardier who instead became an "official partner" of the club. The deal was described as the "largest commercial deal in Derby County's history",〔(【引用サイトリンク】 publisher=dcfc.co.uk )〕 with sources stating it to be worth around £2m in total.〔(【引用サイトリンク】 publisher=Sports Pro Media )〕 buymobiles already had previous association with the club as it first appeared on the back of the club shirts during the 2004–05 play-off matches against Preston North End and had acted as "Season Presenting Sponsor" during the 2008–09 campaign.〔 The new home kit for the 2010–11 season was revealed at 6pm on 16 July 2010, the day before the club's first pre-season friendly, at a specially-arranged Catwalk Show at Pride Park Stadium, with Nigel Clough and his Derby County first team squad all in attendance.〔(【引用サイトリンク】 publisher=dcfc.co.uk )〕 It was again manufactured by adidas. The away kit was revealed at half-time in a pre-season friendly against Stoke City.〔(【引用サイトリンク】 publisher=dcfc.co.uk )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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